Notification Period Begins for Four Automated Speed Enforcement Locations in BWG

Town staff, Council, and members of South Simcoe Police Service gathered earlier this afternoon to kick-off BWG’s new Automated Speed Enforcement (ASE) Pilot Project, announcing the first four locations where the speed cameras will operate.

Endorsed by Council in October 2023, the pilot project will include a total of three rotations, with each rotation including four new ASE locations at Community Safety Zones throughout BWG.

“I have served on the Community and Traffic Safety Advisory Committee, formerly known as the Traffic Committee, for three consecutive terms,” shares Ward 5 Councillor and Committee Chair, Peter Ferragine. “The most frequent concern we hear from our community is regarding speeding, especially in our neighbourhood streets. This pilot project has been a long time coming, and I am sure that I am joined by my fellow Council, Committee members, and residents in my excitement to see automated speed enforcement come to BWG!”

Each rotation will commence with a mandatory 90-day notification period before any cameras are installed and operational, via advanced warning signs at each respective ASE location. The notification period will be followed by an operational/in-use period of four months during which time the cameras will be active and tickets will be issued to vehicle owners caught speeding in the posted areas. After four months of operation, the cameras at the locations of the first rotation will be removed and reinstalled at four new Community Safety Zone locations, to begin the second rotation of the pilot project.

“During our first strategic planning session, Councillors shared their campaign experiences and speeding was among the top issues, across all wards, says Mayor Leduc. “Integrating ASE in BWG is an important step that we mutually support and are proudly taking to ensure safer streets throughout our community. We look forward to reviewing the results of the pilot in 2025.”

The first rotation of cameras will be installed at the following Community Safety Zone locations, at least 90 days after the start of the notification period. Advanced warning signs have been posted at these locations as of February 1, 2024. ASE cameras will be installed and operational in May 2024.

1. Line 7, between Lallien Drive and Dixon Road.
2. Holland Street West, between West Park Avenue and Professor Day Drive.
3. Professor Day Drive, south of Breeze Drive and West Park Avenue.
4. Simcoe Road, near Catania Avenue.

ASE is an automated system that uses a camera and a speed measurement device to detect and capture images of vehicles travelling more than the posted speed limit. The Town has partnered with Global Traffic Group Ltd. for the duration of the pilot project, to provide technology, processing solutions, and ASE expertise to BWG.

For more information on the ASE pilot project, please visit www.townofbwg.com/ASE.