Bradford West Gwillimbury Launches On-Demand Transit System

Bradford West Gwillimbury (BWG) is excited to announce the staged rollout of its new On-Demand transit system. This new transit system begins today providing residents with service via an easy-to-use app. Residents can request a ride near their door for a standard transit fare, with smart technology dynamically adding stops based on rider demand. Using Argo Transit, the On-Demand service will begin rolling out to residents starting today, replacing BWG’s existing fixed bus routes in the coming months.

"This is a landmark day for Bradford West Gwillimbury," said Mayor James Leduc. "Being the first community worldwide to deploy Argo's vertically integrated Smart Routing transit solution demonstrates our leadership in innovation and our commitment to improving residents' quality of life."

image of the agro bus against a building

"Today's launch in Bradford West Gwillimbury represents the debut of a new category of urban mobility," said Praveen Arichandran, CEO and co-founder of Argo. "Together with BWG Council and regional partners, we’re showcasing Canadian innovation on a global stage, delivering a transit model that connects people to opportunity and sets a standard for cities worldwide."

Designed for People.

BWG is working to make public transit better – for riders and for taxpayers.

Unlocking Opportunity: Easier access to jobs, education, healthcare, and the community improves quality of life for all residents. Increased accessibility supports seniors, those with disabilities, and underserved populations.
Reduced Traffic: Reducing the need to walk or drive to transit stops creates a more convenient alternative to private car usage, driving people into transit systems and out of private cars.
Taxpayer Savings: Smart routing reduces cost per ride, delivering increased service levels at a lower cost to the taxpayer.
Environmental Leadership: Fully electric fleet and smart charging infrastructure reduces emissions and protects the environment.
Job Creation: BWG’s On-Demand Transit is proudly Canadian, built in Ontario, creating new high-value tech jobs and hiring locally.

Phased Rollout in BWG

Residents will begin seeing the Argo vehicles in service immediately as part of a staged rollout plan. Existing fixed bus routes will continue to be fully operational during the phased roll out. Early access will be available to regular passengers of the fixed-route buses. Argo staff will be on these buses, generally during the peak hours, to explain the on-demand service, to assist with the download and setting up the App. Additional information on the municipality-wide rollout will be communicated in the coming weeks.