Did you ever wonder how Bradford West Gwillimbury ended up hosting a huge carrot-themed festival, which attracts tens of thousands of visitors every year?
Carrot Fest has become BWG’s biggest annual event, however, it is not the first agricultural festival in BWG. In the 1970s, a Salad Festival was held each July and an estimated 20,000 people attended the 1976 Festival and parade. In 1977, the first Harvest Festival and Harvest Queen pageant was held at the former Ukrainian Cultural Centre in Bradford.
In 1991, the Town of BWG was incorporated, composed of the former Town of Bradford, most of West Gwillimbury, and part of Tecumseth. Considering this amalgamation encompassed various communities, the Town was in need of a community event that would bring people together as part of BWG.
The Heritage Environmental Agricultural Recreational Tourism (HEART) Committee was tasked with promoting tourism, economic development and downtown revitalization in BWG. As a result, the HEART Committee organized an open air market on summer weekends, with local farmers and merchants in downtown Bradford.
In 1995, this open air market became the event “Super Saturday” on Labour Day weekend. The HEART Committee found that BWG produces more than 70% of Canada’s carrots, and subsequently renamed Super Saturday to “Carrot Fest”, hoping it would become the event that defines BWG, similar to Beeton’s Honey Festival or Alliston’s Potato Festival. The first Carrot Fest in 1998 added children’s entertainment, contests, and a main stage to the existing vendor market. Since 2005, Carrot Fest has been organized by the Town’s Department of Community Services.
Carrot Fest has definitely become “a growing tradition” as the number of attendees has quadrupled since 2006, with an estimated 50,000 participants and $1 million generated locally.
