BWG Growth Services PILOT Concierge Program

PropelGrowthBWG PILOT Concierge Program

The PropelGrowthBWG Program is a streamlined process for development applications which helps to ensure that high-value, employment-generating projects are approved quickly. The program expedites specific types of residential and employment development proposals by shortening the Planning Act timelines. It also provides guaranteed timelines for planning decisions.

Program Purpose

The purpose is to meet and exceed expectations regarding the Planning Act timelines and those set out by the Province for application processing. PropelGrowthBWG will reduce uncertainty by providing guaranteed application processing and decision timelines for applicable residential and employment development proposals. It will thus make the investment process more predictable.

Bar graph with arrow going up and the words PropelGrowthBWG Concierge Program

Access the Concierge Program Expression of Interest Here

Three Program Streams

1. Employment - high value, employment-generating developments

2. Residential - medium/high and mixed-use residential projects and MTSA (Major Transit Station Area)

3. Council-Directed Priority Projects

For proposals outside of the Employment and Residential streams, the Council-Directed Priority Projects stream provides an opportunity for developments that provide significant community benefits.

Overview - How the Program Works

The Town of BWG’s Concierge Planning Program offers an expedited, collaborative approval process for select high-priority developments. Applicants may submit an Expression of Interest under one of the three streams above.

Selected proponents will meet with a dedicated program manager to outline requirements, timelines, milestones, and roles in a signed Program Agreement. All developments must still comply with provincial, county, and municipal planning regulations, including public consultation requirements.

Only three active applications will be processed at a time—one per stream, prioritized on a first-come, first-served basis. Program fees are 50% of standard Planning Act application fees, with no refunds unless the Town does not fulfill its obligations.

Participation requires commitment to key milestones. If not met, the project reverts to the regular approval process.

The program will be reviewed by Council after 6 and 12 months to assess the outcomes and determine future continuation.

View our FAQs section below for program details regarding unique situations.

Expression of Interest

To gauge interest in the PropelGrowthBWG Concierge Program, applicants must first submit an Expression of Interest. This step helps us understand your proposal and gives you a chance to explore how the program can support your development with clear timelines and community benefits.

Submitting an Expression of Interest is not a commitment, but it shows your intent to participate. There is no fee, but please review all program details in advance to ensure you're ready for the expectations and responsibilities involved.

Expression of Interest Form

Investment Readiness Meeting Kick-off

An investment readiness meeting will be scheduled after an expression of interest is submitted to the Town.

This initial meeting will occur between the Town Concierge team and the applicant and their team and the purpose is to:

Provide a detailed overview of the program, process, timelines, communication, engagement, deadlines, quality of submission materials, outside agency relationship and approvals
Answer questions about the program including expectations, key milestones, fees, metrics, etc.
Have the applicant share a plan of the proposal with limited details
Identify initial potential challenges and brainstorm solutions
Gauge interest for the formal application to the program

Program Process and Application

The PropelGrowthBWG Concierge program is intended to expedite specific types of residential and employment Planning Act applications and for any Council Directed Priority Projects that provide significant community benefits to the town. By offering guaranteed timelines for planning decisions, the concierge program reduces uncertainty, making the investment process more predictable and attractive.

Only 3 concierge program applications will be processed at any given time with preference for one in each stream on a first-come-first-served basis.

The formal PropelGrowthBWG Concierge program commences after the Expression of Interest form has been received, the Investment Readiness Meeting has occurred, and an application has been submitted for the program.

The chart provides an overview of the process.

See more information about Program Process and Application Submission.

Program Expectations and Guidance for Applicants and Town of BWG

To keep projects moving efficiently from application to building permit, both the Town and applicants must commit to collaboration, clear communication, and meeting timelines. The Concierge Program is designed to fast-track high-priority developments - like job-generating projects and purpose-built rental housing - through a customer-focused, streamlined process.

Information about the Concierge Program Agreement

Participation in the PropelGrowthBWG Concierge Program requires the signing and execution of a formal agreement between the Town and the property owner. This agreement outlines roles, responsibilities, key deadlines, and expectations to support faster approvals and strong collaboration.

After the required Pre-consultation meeting, the Program Manager will meet with the applicant and their team to review the process, draft the agreement, and finalize key milestones (Schedule B).

Both parties are expected to uphold the terms. While every effort will be made to resolve issues together, failure to meet the agreement may result in removal from the program.

Read about Program Agreement, Agreement Meeting and Council-directed Projects.

Eligibility Criteria and Fee Calculation

Click below for detailed information on program eligibility and fee calculation.

Eligibility and Fee Information