The registration period begins Friday, May 1, 2026 (8:30am) and ends Friday, October 23, 2026 (4:30pm).
Note: Appointments are required to register as a third party advertiser.
| What is a Third Party Advertiser? |
| A Third Party Advertiser means any person or entity, an individual, corporation, or trade union that holds bargaining rights for employees in Ontario, who incurs expenses with respect to promoting, supporting, or opposing a candidate or a yes or no answer to a question on the ballot. A Third Party Advertiser must be registered with the Clerk of the Town of Bradford West Gwillimbury. Registration will be accepted by the Clerk/Returning Officer or designate from May 1, 2026 to October 23, 2026 at the Administration Centre, located at 100 Dissette Street, Units 7 & 8 (see below for more information about registration). |
| What is a Third Party Advertisement? |
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A Third Party Advertisement is a message in any medium, (i.e., signs, billboard, newspaper, radio, etc.) promoting or opposing a candidate, or a 'yes' or 'no' answer to a question on the ballot. Advertising that does not cost money to post or broadcast, such as comments made on social media or email, is not considered a Third Party Advertisement. |
Eligibility
| Am I eligible to register as a Third Party Advertiser? |
You are eligible to register as a Third Party Advertiser if you are:
You are not eligible to register as a Third Party Advertiser if you are:
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Registration Process
| How does registration work and what forms do I need? | |||
| When and how do I register?
Registration must be done in person or by agent at the Administration Centre, located on 100 Dissette Street, Units 7 & 8. Registration is open from May 1, 2026 to October 23, 2026, during regular office hours (8:30 a.m. to 4:30 p.m.). All Third Party Advertisers must register with the municipality where they want to advertise. If you want to advertise in more than one municipality, you must register with each municipality. A list of Registered Third Party Advertisers will be made available on the Town website.
Book an Appointment to Register as a Third Party Advertiser
Is there a fee for registration? There is no registration fee for Third Party Advertisers.
What forms and documents do I need to file? A third party candidate filing their own registration may fill out the forms listed below either in advance or at the Clerk's office. If an agent is filing on the registrant's behalf, the registrant must fill out the forms in advance and sign where indicated, with the exception of the Declaration of Qualifications, which must be signed by the agent in front of the Clerk or designated Town staff member (see below).
Declaration of Qualifications - Third Party Advertiser (choose correct type):
Consent to Release Personal Information
Authorization for Agent to File Registration
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Frequently Asked Questions
| What else do I need to know about Third Party Advertisements? | ||||||||||||
| It is the responsibility of the Third Party Advertiser to adhere to provisions of the Municipal Elections Act, 1996, and the procedures required by the Clerk/Returning Officer, as applicable. The Ministry of Municipal Affairs has prepared the Guide for Third Party Advertisers Ontario Municipal Council and School Board Elections.
When can a Registered Third Party begin advertising? Advertising may begin once your registration has been filed, and the last day is Friday, October 23, 2026.
Are there other rules for using election signs? Election signs within Town limits are regulated by the Town's Sign By-law. Please refer to this By-law for information regarding where election signs may and may not be placed.
What mandatory information is required on the advertisements? All Third Party Advertisements shall contain the following information:
What is the mandatory information for a broadcaster? All Registered Third Party Advertisers must provide the following information to the broadcasters or publisher in writing before the Third Party Advertisements appears:
Are there campaign finance rules that apply to Third Party Advertisers? Yes, campaign finance rules for Third Party Advertisers are similar to the rules for candidates. For example:
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| More Frequently Asked Questions | ||||||||||||
| What are the expense limits for third parties?
A third party can only accept contributions once they have registered as a Third Party Advertiser, and cannot accept contributions after the advertising campaign period has finished. The expense limit for Third Parties Advertisers is calculated by the Clerk in accordance with Section 88.21(15) of the Municipal Act and provided to the Third Party Advertiser at the time of registration
When may contributions be made to third parties? Contributions to Registered Third Party Advertisers for a municipal election may only be made during the campaign period, beginning after the Third Party Advertiser has registered until December 31, 2026.
Are there any requirements for the broadcaster? Broadcasters and publishers must maintain records of:
These records must be kept for 4 years after the date the advertisement appears, and public must be permitted to inspect the records. Third Party Advertising is restricted from the start of the campaign period on May 1 until the close of voting on October 26, 2026. Broadcasters and publishers are not required to collect information or retain records for advertisements that appear before May 1, 2026.
Where can I find more information? To find more information regarding registering as a Third Party Advertisers for the 2026 Municipal Council and School Board Elections, please contact the Clerk's Office, reference 2026 Third Party Advertisers' Guide or visit www.mah.gov.on.ca. |
Election Resources for Third Party Advertisers
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