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Bradford West Gwillimbury

Skip Navigation LinksBradford West Gwillimbury > BWG Press Release - 2016-12-20 - 400-404 Survey Results


Residents of BWG firmly behind development of Highway 400-404 Connecting Link

Bradford West Gwillimbury, ON (December 20, 2016) – Bradford West Gwillimbury residents overwhelmingly favour construction of the proposed Highway 400-404 Connecting Link according to a telephone poll conducted last week.

On December 12 and 13, 2016, the independent agency First Contact was retained by the Town to conduct an automated survey of BWG residents regarding their attitudes toward the proposed Highway 400-404 Connecting Link. 

The results show 85% of residents favour or strongly favour construction, while 10% are undecided and just under 5% oppose construction. Support for the project is strongest among the 72% of residents who reported they are very familiar or somewhat familiar with the project. Seventy-six percent of respondents believe that the project will deliver the benefits of smog and congestion reduction. 

“These results are not surprising in the least,” says BWG Mayor Rob Keffer. “The residents and government of BWG have long seen the need for a solution to help alleviate traffic congestion caused by vehicles using Holland Street as a way to move between Simcoe County and York Region.

“The intent of the survey was to provide us with numbers to back up our beliefs as we continue to lobby the provincial government to make construction of the Highway 400-404 Connecting Link a priority,” Mayor Keffer says. “We are looking to the province to ensure the infrastructure is in place to manage the growth predicted for Northern York Region and the County of Simcoe.”

The Highway 400-404 Connecting Link is a proposed 16.2 km, four-lane controlled access highway that will provide an east-west connection between Highway 400 in Bradford West Gwillimbury and Highway 404 in the Town of East Gwillimbury. The Link is intended to alleviate congestion on east-west corridors across the Holland Marsh and to provide an alternative path from the eastern Greater Toronto Area to Barrie and the rest of the Simcoe area. 

Survey responses were obtained from a statistically representative sample of 600 residents. The sample group was balanced for age and gender, and the survey has an accuracy of +/-3%, 19 times out of 20.